For Hispanics, think beyond language
October 23rd, 2007As this article notes, language use and language preferences differ dramatically based on generation in the US and level of acculturation.
Share ThisWhen it comes to reaching Hispanics, using Spanish-language advertising might seem like a no-brainer. But according to a new study from Simmons Research, a New York-based tracker of consumer behavior, that’s not necessarily the case. While first-generation Hispanics prefer Spanish-language advertising because it’s easier to understand, second- and especially third-generation Hispanics are somewhat indifferent to it.