Workforce Language Services

Florida State University is about to begin its third semester of an online course devoted to marketing to Hispanics.  This sounds like an exciting and useful way for professionals from varied industries to learn about marketing strategies specific to the Hispanic population (and possibly earn some Continuing Education credits!). 

Students in the course have testified that participation in it enriches their experience via online discussions with other professionals, case studies, readings, and guest lectures. Joining the group is more than studying the discipline because it encourages thinking and sharing of practices and ideas. The course creates synergy for communication and links professionals that otherwise could not meet each other to discuss their common Hispanic marketing problems and solutions.

The Spring 2008 session has duration of fifteen weeks (classes begin January 7 and end April 25) and includes topics such as language use, Hispanic cultural insights for marketing, and case studies relating to Hispanic marketing. The course will also address research and marketing strategies.

For contact information, click here.