Workforce Language Services

In her article for Realty Times, Blanche Evans provides extremely detailed demographics for the growing Latino population and focuses on Mexicans.  She then shares lessons learned from Kiss, Bow, or Shake Hands: How to Do Business in Sixty Countries by Terri Morrison, Wayne Conway, and George Borden. 

While the book’s advice is meant for those doing business abroad, one can also apply the authors’ insights to business dealings within the U.S. 

She ends with both specifics of how Mexicans treat each other when doing business as well as universal truths about respect for clients:

Acceptance and intimacy can be reached very quickly in the Mexican-American culture. Conversations can take place at very close personal distances. Mexican men make a lot of physical contact on the shoulder or arm. Shake hands with everyone, and be prepared for an affectionate greeting punctuated with a hug after three or more meetings.

These courtesies toward Hispanic customers will be appreciated, but the greatest courtesy of all is treating any customer, whether foreign-born or native-born, as if they are the most important customer a Realtor can have, and making sure that they every access to the best services in loan processing and other transaction services possible.