Workforce Language Services

Businesses are starting to see huge profit from Twitter users. Dell, for example, earned $3 million worth of internet sales from their Twitter followers, and companies like Zappos, Whole Foods, and JetBlue are also on top of the Twitter game. The social networking tool is a great way to let customers know about special offers and company news in real time.

In light of the new phenomenon, a Global Watchtower article asks an important question: how can companies communicate to their customers in foreign languages?

They discuss three methods: regular translation, crowdsourced translation, and machine translation. They also suggest repurposing material already translated for local markets into Tweet form.

You should know a few things before you start translating your Tweets. First, not all translations are created equal. Professional translation providers, for example, should provide an accurate and idiomatic reflection of the original text so that your customers get the message right away. Machine translators (or non-native speaking translators), on the other hand, are notorious for botching your business buzz. Nothing sells worse than an idea that doesn’t make sense.

Read the full post here.

We can help! Contact us to ask about our Twitter specials. WLS can translate your Tweets at bulk rate pricing, without rush charges or minimum fees.  And follow WLS on Twitter! wdapn9c2ij