Workforce Language Services

A school in Southern California, Grupo Educa, is working hard to keep Spanish alive in a young generation for whom English is the first language. Even in a region where almost everything seems bilingual, a constant wave of English from television and school is creating a gap between Spanish-speaking parents and their children.

Monica Robles, a 29-year-old Guadalajara native and teacher at the school, has seen this among her L.A. relatives from Mexico.

“I have all these cousins who are basically monolingual in Spanish,” Robles told me. “But all their kids are monolingual in English. They can barely communicate with each other.”

It actually takes a certain stubbornness to pass on Spanish to your kids in L.A. A lot of people here can say they understand the language — thanks, in part, to the proliferation of Spanish media — but struggle when forced to speak it.

The Grupo Educa weekend language school uses tactics like the “Spanish-language bear,” a stuffed animal who only speaks Spanish. Even though the teddy bear stays quiet, all the children must speak Spanish so he doesn’t feel left out.

Even in California, there can be a stigma associated with speaking Spanish. It was discouraged for many generations in many schools and communities, and even today English is viewed as the language of power. Writes Hector Tobar in an LA Times column, “Here, English is the language of success, while Spanish is the language of hard labor. Some people run away from it as fast as they can.”

But at the Grupo Educa school, the kids are proud of their Spanish-speaking skills, and their parents too.

Read more about the school in the LA Times article here.

Brigido Oregon, a West Michigan migrant farm worker from Texas, was chained, jailed and threatened with deportation for 17 days, all while pleading his innocence. Oregon is in fact a legal citizen of the United States, but immigration officials didn’t believe him.

Oregon shared his story at a public hearing for the Michigan Civil Rights Commission in August. The Commission intends to bring to light violations against farm workers, which are unfortunately commonplace.

The state agency’s intent is to make it easier for farm workers to file complaints, said civil rights’ commission chairman Matthew Wesaw. The commission also plans to issue a public report on it’s findings in October — the first time in 40 years that the commission has conducted a study on farm worker violations, said Wesaw.

“What we’re seeing is that things aren’t just the same, they’re worse than ever before,” Wesaw told approximately 70 people gathered at the GVSU meeting.

State civil rights officials are investigating several reports of poor living conditions and employers not paying promised wages. Some farm workers have reported being threatened with deportation if they complained about conditions or treatment.

Click here to read the full story from the Muskegon News. Also see related article, “Tempers flare between state agencies over farm workers’ civil rights violations.”

Hispanic population growth leapt 15% from 2007-2008 in Luzerne County, PA, topping the nation with this milestone. Hispanics now make up about one-third of the small county’s population.

The county is opening its arms to the new diversity, whose growth could be caused by an exodus from more expensive urban areas like New York and New Jersey. In the city, jobs are harder to come by, and so is affordable housing. Linda Trompetter, director of the Luzerne County Diversity Commission and the Diversity Institute at Misericordia University, says she has noticed the changing face of the community and it’s new needs.

“We need a lot more education and working together to deal with the issues that arise because of it,” such as the need for increased English as a Second Language instruction in schools, healthcare services and issues of tolerance.

Trompetter is receiving more and more requests for cultural competency training from local businesses, hospitals and school districts. The trainings teach people how to “interact effectively with any group of people whose culture is different than our own,” and how to respect those differences.

To read more about this issue from the Hazleton Times, click here.

Low-wage workers are consistently denied proper payment—some paid less than minimum wage, and some not compensated for overtime—a new study found. 68% of workers interviewed in New York, Los Angeles and Chicago reported a pay-related violation in the previous week.

The New York Times reports that the study’s authors were surprised by the prevalence of the violation.

“The conventional wisdom has been that to the extent there were violations, it was confined to a few rogue employers or to especially disadvantaged workers, like undocumented immigrants,” said Nik Theodore, an author of the study and a professor of urban planning and policy at the University of Illinois, Chicago. “What our study shows is that this is a widespread phenomenon across the low-wage labor market in the United States.”

Also surprising is the extent to which the bad practice affects women and especially immigrant workers. African-Americans had a violation rate almost triple that of whites.

The report brings up the fact that employers often discourage workers from filing workers’ compensation for missed days and medical care: only 8% of workers who suffered injuries on the job did so.

Low-wage workers take a 15% hit to their salaries due to these violations, but the economy suffers too:

“These practices are not just morally reprehensible, but they’re bad for the economy,” said Annette Bernhardt, an author of the study and policy co-director of the National Employment Law Project. “When unscrupulous employers break the law, they’re robbing families of money to put food on the table, they’re robbing communities of spending power and they’re robbing governments of vital tax revenues.”

Read the full NYTimes article here.

The Bureau of Labor Statistics reported a 17% drop in Hispanic fatalities between 2008 and the year before, from 937 to 774 deaths. CNN reports:

Since records began being collected in 1992, statistics have shown that Hispanic workers are killed in the workplace at a higher rate than other ethnic or racial groups.

In 2001, the disparity was the most striking. Hispanics suffered fatal injuries at a rate of 6 out of 100,000 workers that year, while the rates for white and black workers were 4.2 and 3.8, respectively.

The statistics released Thursday show the gap is closing.

The gap may be closing somewhat, but the drop is probably related more to the poor economy and lack of work than an improvement in conditions. “I think we will see an increase when activity picks up,” said Teresa Molina, president of the board of directors of Sunflower Community Action in Wichita, Kansas.

Lack of understanding safety issues because of the language barrier, as well as exploitation (workers not being provided proper safety tools, and being overworked) are factors that contribute to the disproportionate rates of injuries and fatalities of Hispanics on the job.

Click here to read the full CNN article.

Advertising Age published a great article about the Spanish language in the U.S.—what it has meant in the past, and where it stands today.

Spanish is discussed in four sections: language as  differentiator, language as unifier, language as culture, language as currency. To start, Spanish has played an important role in American culture for many generations, although in the past, there was a strongly repressive attitude against its use. As a result, many children born to Spanish native speakers in the U.S. never learned their parents’ language.

This has resulted in a retro-acculturation trend, wherein the second generation seeks to reclaim their lost linguistic and cultural heritage. And that, in turn, has created birth of a new marketing industry to Hispanics living in the U.S.

Hispanic marketers have a lot to consider. For one, Spanish speakers are regionally very diverse, which can dramatically affect the target audience.

For years one of the biggest challenges for marketers targeting the Hispanic market has been about achieving a delicate balance between relevance and commonality. If we use Puerto Rican slang, will we offend the Domincans, Cubans and Mexicans in the same market? If we are too “current” and popular will we seem to “Naco” for the older and higher income consumers? Famous cases of language slip-ups and lack of sensitivity haunt the halls of most all Hispanic agencies that have been around any significant period of time.

Read more about the language and cultural implications of Hispanic marketing in the U.S. in the full article.