First bilingual toy brand hits U.S. market
February 16th, 2010
Great news for parents of bilingual kids: the first entirely bilingual brand of children’s toys has hit the market. Atlanta-based Smart Play, LLC launched Ingenio(TM) which features “10 portable, affordable toys and games that teach a comprehensive range of early learning skills in English and Spanish – fine motor, reading, writing, math, vocabulary, geography and problem solving.”
The news is refreshing to teachers and parents who have long desired Spanish language toys for their children, especially as nearly 25% of the country’s children between ages 3-6 are of Hispanic origin (a number that is rising). Bilingualism at a young age has proven benefits, such as “greater cognitive flexibility, improved powers of concept formation and enhanced creativity.”
Read the full press release here.
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