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A new study released by the Chicago-based research firm Technomic argues that, in order to drive traffic from the Latino audience, restaurants must embrace a mission to make their food as authentic as possible and to create a family-friendly environment. To help food industry professionals better understand Latino consumer behavior and attitudes, the company has created a Foodservice Consumer Trend Report. Some of their findings include:

• More than a third of Latino consumers (35%) report a high level of brand loyalty, reporting that they prefer to visit familiar restaurants when they go out to eat.

•   Seventy five percent of Latino consumers purchase prepared foods at grocery stores regularly, a third of those doing so at least once a week.

Statistics such as these, as well as reports like the Hispanic Foodservice Consumer Trend Report, can help your food establishment cater to new audiences and to meet the needs of the Latino community. To read the complete article, click here.